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Second Year

The second-year programme at one of the best MBA Institutes in Chennai includes some more core courses that give the finishing touches to the student’s all-round business education, as well as a set of elective courses that students can opt for, to get a deeper knowledge in their chosen areas of specialization. RSB offers students a choice of two major areas of specialization from Marketing, PGDM In Finance, Operations, OB/HR, and PG Diploma in Business Analytics, and provides an array of courses that help students get specialized expertise in their chosen areas, and also give them an opportunity to present themselves as business-ready candidates to the business world. Students are required to take 14* elective courses, with six courses in an area required to be declared as a major area of specialization.


  • Industrial and Business Domains III
  • Business Simulation
  • Elective Course 1
  • Elective Course 2
  • Elective Course 3
  • Elective Course 4
  • Elective Course 5

Elective Courses By Area

  • Brand Management
  • Customer Relationship Management
  • Consumer Behavior
  • Services Marketing
  • Rural Marketing
  • Integrated Marketing Communications
  • Digital and Social Media Marketing
  • Marketing Analytics *
  • Sales and Distribution Management
  • Current Trends in Marketing
  • Retailing: Models, Operations and   Strategies
  • B2B Marketing
  • Global Marketing
*Will be considered as a specialization course in both Marketing/HR/Finance/Supply Chain and Business Analytics.

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