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Tag: Psychology

Marketing Science & Technology

Neuromarketing: Linking Brain and Emotions to Marketing

December 18, 2019 Dr. Tanusree Chakraborty, Associate Professor, RSB 160 Comments
Neuromarketing

Emotional engagement is very important in marketing research. With respect to emotional engagement, emotional valence (how pleasant or unpleasant the emotion is) and emotional arousal (how calming or exciting the emotion is; Bradley, Greenwald, Petry, & Lang, 1992; Russel, 1980) […]

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Rajalakshmi School of Business is part of the Rajalakshmi Institutions, a 21-year old Chennai-based premier educational foundation, and a highly respected group of institutions in the technical and professional educational fields. RSB has been conferred the prestigious award of being in the Times of India 2016 list of Top-Emerging B-Schools.

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