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Marketing

Just Branding or Branding with Psychological Communication – Application of Kolb’ Theory in Advertisement Marketing

October 6, 2020 Dr. Vikas Arya, Assistant Professor, RSB
Branding

David Kolb published his learning styles model in 1984 from which he developed his learning style inventory. Kolb’s experiential learning theory works on two levels: a four-stage cycle of learning and four separate learning styles.  Much of Kolb’s theory is […]

Marketing Science & Technology

Neuromarketing: Linking Brain and Emotions to Marketing

December 18, 2019 Dr. Tanusree Chakraborty, Associate Professor, RSB 161 Comments
Neuromarketing

Emotional engagement is very important in marketing research. With respect to emotional engagement, emotional valence (how pleasant or unpleasant the emotion is) and emotional arousal (how calming or exciting the emotion is; Bradley, Greenwald, Petry, & Lang, 1992; Russel, 1980) […]

About RSB

Rajalakshmi School of Business is part of the Rajalakshmi Institutions, a 21-year old Chennai-based premier educational foundation, and a highly respected group of institutions in the technical and professional educational fields. RSB has been conferred the prestigious award of being in the Times of India 2016 list of Top-Emerging B-Schools.

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