Rajalakshmi School of Business

How Millennials Are Chasing Travel Destination: What It Matters to your Leisure Travel Business

February 25, 2020 Dr. Vikas Arya, Assistant Professor, RSB 494 Comments

In emerging markets, the tourism industry also encounters trends and innovation. In a rapidly changing environment, Generation Z is evolving with new trends to explore a new destination. To explore the tourism dimensions with respect to demographics, social shift, technological […]

Paper Industry

February 19, 2020 Dr. Badri Toppur, Associate Professor, RSB 561 Comments

The other evening, I met Prabhakaran Sivathaanu, a batchmate from St. Stephen’s College. The college, which is based in Delhi, belies its age and looks new whenever you visit. However, some of us former students had clearly grown older and […]

Business Market Industry Reading

AMERICAN BASKET

February 13, 2020 Dr. Badri Toppur, Associate Professor, RSB 355 Comments

Reading about the accidental demise of the legendary NBA basketball player Kobe Bryant, was quite shocking. I was reminded of the famous quote that you may have seen posted on a poster somewhere: “Every morning in Africa, a gazelle wakes […]

Education

The Future of Management Education in India – Part 1

February 5, 2020 Dr. Ashok Natarajan, Professor, RSB 1,326 Comments

Over the past few months, business periodicals have been bemoaning the sorry state of affairs in business education, especially in the United States. Forbes, for instance, had an article talking about the MBA degree being in crisis, while the Financial […]

Book Review Education Reading

The Nineteenth Lesson

January 11, 2020 Dr. Badri Toppur, Associate Professor, RSB 254 Comments

Yuval Noah Harari is an Oxford-educated historian, who teaches world history at Hebrew University, in Jerusalem. He is the author of two acclaimed books Sapiens and Homo Deus. One of my two smart nephews, who went to IIM Bangalore, on […]

Economy

Govt’s left with only one option

January 10, 2020 Alok Ray, Former Professor of Economics, IIM Calcutta, India, and Cornell University, USA

What is the state of the Indian economy at the beginning of 2020? With growth progressively sliding down to 5%, the slowdown seems to be firmly entrenched. It is interesting to compare the views of the recognized experts on this […]

Business Finance Market Industry

The Need for a ‘Well Functioning and Competitive Market’- series III

January 7, 2020 Dr. Srikanth Parthasarathy, Associate Professor, RSB 1,127 Comments

The financial markets perform much the same function as the markets for other goods and services. They bring large numbers of buyers and sellers together, where people who need money to implement their great ideas will meet people who have […]

Business Finance Market Industry Quotes

Quotes on Efficient Market Hypothesis

December 27, 2019 Dr. Srikanth Parthasarathy, Associate Professor, RSB 2,289 Comments

Business Finance Market Industry

The need for a ‘Well Functioning and Competitive Market’- series Part I

December 20, 2019 Dr. Srikanth Parthasarathy, Associate Professor, RSB 428 Comments

Finance emerged as a separate discipline from its mother discipline economic only in the 1950s and 1960s. Now, Finance is not only the basic lingua franca of business; it is also the lifeblood of the economy, business and household. Finance, […]

Marketing Science & Technology

Neuromarketing: Linking Brain and Emotions to Marketing

December 18, 2019 Dr. Tanusree Chakraborty, Associate Professor, RSB 167 Comments

Emotional engagement is very important in marketing research. With respect to emotional engagement, emotional valence (how pleasant or unpleasant the emotion is) and emotional arousal (how calming or exciting the emotion is; Bradley, Greenwald, Petry, & Lang, 1992; Russel, 1980) […]