Second Year


The second year programme includes some more core courses that give the finishing touches to the student’s all-round business education, as well as a set of elective courses that students can opt for, to get a deeper knowledge in their chosen areas of specialization. RSB offers students a choice of two major areas of specialization from Marketing, Finance, Operations, OB/HR, and Business Analytics, and provides an array of courses that help students get specialized expertise in their chosen areas, and also give them an opportunity to present themselves as business-ready candidates to the business world. Students are required to take 14* elective courses, with six courses in an area required to be declared as a major area of specialization.

Courses

  • Industrial and Business Domains III
  • Business Simulation
  • Elective Course 1
  • Elective Course 2
  • Elective Course 3
  • Elective Course 4
  • Elective Course 5

Elective Courses By Area

  • Brand Management
  • Customer Relationship Management
  • Consumer Behavior
  • Services Marketing
  • Rural Marketing
  • Integrated Marketing Communications
  • Digital and Social Media Marketing
  • Marketing Analytics *
  • Sales and Distribution Management
  • Current Trends in Marketing
  • Retailing: Models, Operations and   Strategies
  • B2B Marketing
  • Global Marketing
*Will be considered as a specialization course in both Marketing/HR/Finance/Supply Chain and Business Analytics.